“It has been almost 30 years after we opened in Milan and I felt the same then: new history to add to a great destination. “I was not thinking to open in New York at all, but when I saw the historic Fulton Market Building, and came to know its history and the history of the Seaport District, it was clear now was the time for this to happen,” Sozzani says. The store was envisioned as a 3D magazine that let the consumer shop for the refined in a variety of contexts - clothing, artwork, literature, food - a one stop shop for the highly tasteful consumer looking for the ultimate in curated experiences before that was a mainstream retail goal.Īnd, after over 25 years in Milan, the 10 Corso Como concept is coming to America - specifically to New York City’s Seaport district. It was not a marketing project, but simply the continuation of my editing experiences.” “It was after the gallery and the bookstore were joined by the cafe and the design and fashion experiences - all intertwined as a destination - that Francesco Morace named it a concept store. “The 10 Corso Como philosophy grew from my life as an editor in magazines,” Sozzani said of her early innovation in experiential retail. While experiential retail may be the hottest new thing, it is quite a bit older than it looks.ġ0 Corso Como, the brain child of fashion editor and publisher Carla Sozzani, first opened its doors nearly 30 years ago in Milan. It also tends to be treated like a new innovation, the digital-age answer to the soulless, sterile warehouse store that gives consumers no reason to enter other than bare necessity. Experiential retail is a favored buzzword these days - the idea of the store that is more than a store where merely being there is an event in and of itself before a single purchase is made.

Corso web editor online